Tuesday, August 26, 2008

Wednesday, August 20, 2008


Celebrities including Andrea Evans, Jordin Sparks, Olivia Newton-John to serve as celebrity hosts for first radio channel dedicated to cancers affecting women.

Andrea Evans to host the week of August 25

Premiere Radio Networks and City of Hope, one of the nation's leading cancer research, treatment and education centers, today announced the launch of The Pink Channel, the first radio channel supporting the fight against cancers, particularly those that affect women. Airing 24/7 on XM Satellite Radio channel 24, The Pink Channel will feature pop hits from the 70s, 80s and 90s as well as segments on health and wellness, personal development, trend reports and more. In addition, a weekly celebrity host will report on City of Hope's latest cancer research and treatment programs, share personal stories and read listener dedications. Actress Andrea Evans of One Life to Live (who will host programming the week f August 25th), American Idol Jordin Sparks, Grammy-winner Olivia Newton-John, The Biggest Loser's Jillian Michaels, and singer P!nk, among others, are slated to serve as upcoming weekly hosts.

City of Hope will provide programming segments on research and treatment breakthroughs, Q&A segments with their world-class physicians and tools for how to cope when a friend or loved one is diagnosed with cancer. Segments will also include tips on lifestyle choices that can help listeners safeguard their health and reduce their risk of cancer. Cancer survivors will share their personal stories to inspire and motivate listeners.

City of Hope will receive a portion of advertising and online retail sales revenue, as well as 100% of listener donations collected through the channel's website, www.pinkchannelradio.com. The site will also feature extended content, licensed apparel and other merchandise.

Premiere's Pink Channel creator Debbi Petrasek Brown said, "Cancer touches so many lives, either directly or indirectly, making The Pink Channel relevant to women everywhere, every day. As the first national media outlet committed to supporting the fight against cancer 24/7/365, we're proud to partner with City of Hope to create a new paradigm in the world of cause marketing."

"The Pink Channel is an important next step in the fight against cancer," said Alexandra Levine, M.D., chief medical officer, City of Hope. "We're excited to share our research breakthroughs with listeners and to give voice to survivors who remind us that making cancer a curable and ultimately preventable disease is within our reach. City of Hope is pleased to partner with Premiere Radio Networks on this innovative concept and to empower listeners across the country to become active participants in the search for a cure."

This year, more than 1.4 million Americans will be diagnosed with cancer, according to the American Cancer Society. More than 182,000 women will be diagnosed with breast cancer and more than 40,000 will be diagnosed with uterine cancer.

About City of Hope
City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a Comprehensive Cancer Center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope's research and treatment protocols advance care throughout the nation. City of Hope is located in Duarte, Calif., just northeast of Los Angeles, and is ranked as one of "America's Best Hospitals" in cancer and urology by U.S. News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics.